We specialize in Audience Research and Evaluation for museums, cultural organizations and interpretive sites.
- analyzing actual and potential audiences
- helping with planning and design
- and problem-solving about visitor experiences.
Since 1984, we have worked with over 165 cultural organizations, collaborating with them to better understand their audiences.
A tip about navigation: From any page of this web site, you can use the 5 pull-down menus at the top to go to any other section. If you need to, return to the Home page by clicking on the logo at the top.
Welcome to our virtual world, where it’s our business to understand your audiences.
What types of questions do you have about your audiences? See tab 2, “About You”.
Do you want to know what we’ve been working on recently? See tab 4, “Recent Projects”.
Do you want to find out something about our philosophy? See tab 1, “About Us”.
















